Target’s Digital team prioritizes creating easy, personalized, and connected digital experiences for our guests. We Invest in and build custom capabilities to elevate digital and physical shopping, and aim to become more meaningful to our guests through promoting relevant, personalized content to make shopping easier and frictionless. Our Digital team is responsible for enabling industry leading omni-channel retail capabilities like Drive-Up, and for serving our guests in moments that matter most to them with wedding and baby registries.

Recent blogs

  • example of an image (a hand-drawn camping scene with a tent, kayak, and river) shown in original format, with a lower image contrast, and then with CSS filters reapplied

    Sharing Knowledge on Image Optimization Using Internal Blogs

    June 1, 2023
    By JJ Wittrock-Roske
    Learnings from the recent Smashingconf, and how they apply to the Web team's work at Target.
  • map of the world with blue dots indicating edge locations, with high concentrations in India, southeast Asia, central Europe, Brazil, and the eastern United States

    What is Edge Computing and How Can it Improve Your Website’s Performance?

    May 18, 2023
    By Liam Robinson
    Deep dive on edge computing and edge functions and how they can be used.
  • Target store team member pictured wearing a Santa hat with holiday decor shelves behind him. The team member is showing something on a device to a young girl with a light purple coat on, and she looks surprised and happy

    Meet Merry Maker: How Target Protects Against Digital Skimming

    February 1, 2022
    By Chris Carlson
    Credit card skimmers are custom-made additions to payment devices (like ATMs or gas pumps) that criminals build and use to steal a consumer’s payment information.
  • screenshot of code snippet describing a payload wallet rule with Eric Brandel listed as author

    Behind the Scenes of Merry Maker

    February 1, 2022
    By Caleb Walch and Eric Brandel
    We recently introduced Target’s cybersecurity tool “Merry Maker” and open sourced the framework to help others protect against digital skimming.